Process
The Strength Collective is a personal training gym. I worked with Liina & Co. on this mural, and I was inspired by the logo that Liina & Co created for them while coming up with the design.
Execution
We used the logo typeface for the words, and then I designed the rest of the mural. We punched up the colors from the logo to create this bold look. This large mural has a directional quality that is really fun as well.
Detail
There is an interactive element where gym members can stand under the “you are here,” inviting members to participate in the mural.