Process
For this mobile mural I was hired by Clamor on behalf of NBC to create an interactive mural that could go where NBC goes during football season. The mural was geared toward female football fans. Their wish was to create a mural that could travel with them and be interactive with their female audience. The base layer was done in chalk paint. I then hand painted the permanent design overtop. At NBC’s football events people were able to engage the mural with their own chalk designs and NBC could wash it and start over at the next event.
Execution
I started with chalkboard paint which mimics chalkboard to create an interactive effect. Over the top the specific colors of Football is Female logo and then I added specific football imagery.
Detail
This mural is mobile and on tour going where, this mural also had to be durable because it was transported around the country because it was going to be written on and erased.